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CASESTUDY

EZEV

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Visualizing the power of electric vehicles
through augmented reality.
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Challenge

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Engaging audiences at tradeshows is no small feat, let alone educating them about abstract concepts like renewable energy. EZEV knew brochures and keychains wouldn’t work, so they approached FreeRangeXR to help with selling the concept of electric vehicles on the show floor. We then turned to a mobile Augmented Reality solution to bring their vision to life.
 
 
 

Approach 

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  • Decided an interactive experience would be the best way to engage audiences while showcasing the advantage of EVs over traditional internal combustion engines

  • Our experienced designers and developers used our games based background to create a fun and engaging AR app that was delivered on time and on budget

  • The experience highlighted features such as torque and low center of gravity to better help people understand the underlying differences and advantages between electric and combustion

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Solution

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  • We designed, implemented, and deployed an AR slot car racing game that allowed customers to download onto their phones by easily scanning a QR code located on company brochures
  • Highlighted features show in-game race statistics, including costs of fuel, CO2 emissions, and other key information
 
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Takeaways

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EZEV got to break the mold of the cliché convention approach by engaging their customers with a novel and memorable interactive experience using cutting edge mobile technologies. This has further enhanced the overall experience with introducing EZEV proficiently.

 
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