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CASESTUDY

NEUROTRAINER

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Taking performance to the next level
through virtual reality.
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Challenge

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Neurotrainer is redefining the fitness and wellness industry using cognitive neuroscience to pinpoint functions in the brain, wake them up, and exercise them. This process helps users become healthier and more fit.

"They wanted to put their neuroscience exercises into a gamified environnment using Virtual Reality to provide a fun, motivating way to train that makes athletes want to enhance their brainpower."

FreeRange XR was enlisted to help design and deploy Neurotrainer as a standalone VR experience for use by both college and professional athletes.
 
 
 
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Approach 

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In order for us to test our hypothesis on this product conversion of both fun and science, we had to study, understand, and isolate the variables that would provide benefits to the user while keeping the experience both fun and engaging.

What we did:

  • Met weekly with the client to tease out what was essential and what were artifacts of legacy science (the way it was done before)

  • Made sure the device and experience would work when used by athletes in athletic departments, not computer labs

 
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 Solution

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  • Made an Oculus Go product that could easily be used in gyms and athletic spaces

  • Designed 5 different tests that measure the athlete’s key mental abilities, along with a training game designed to further improve those mental abilities

  • Partnered with a third party to pass performance data using AWS as an administrative dashboard for both coaches and trainers

 
 
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 “We had a unique product with numerous idiosyncratic features.

FreeRange XR seemed to understand what to build with little instruction needed from us.”

Jeff Nyquist, Founder of Neurotrainer

 
 
 
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Benefit & Outcomes

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Neurotrainer proves effective and is now seeing explosive growth in the athletic industries.

Neurotrainer is being adopted for use by professional Basketball, Baseball, Football, and Hockey teams.

Neurotrainer shows potential in the diagnosis and detection of Chronic Traumatic Encephalopathy (CTE) for athletes during training.

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